It is evident that television still has a high profile for public communication. The various aspects show impressive findings. But if you look more closely, some indicators point to an erosion of this supremacy. The main three indicators are:
- Contribution of younger cohorts (vintages / age groups) to the Internet
- Shifts in the preferences of the recipient
- Change in public attention.
Television do not have the same significance for the younger cohorts as it once did in their respective age groups. The use decreases compared to previous cohorts: young people now spend more time with the Internet than with television. However, it should be noted that parallel use and use of television services over the network raise methodological problems. If you 먹튀신ㄱ then be sure, then you can also know more in this medium.
However, only part of the time spent on the internet is at the expense of television time; the majority is due to the expansion of the media time as a whole. Consequently, the duration of television usage does not decrease rapidly, even among these age groups. But even if you watch TV there, you can watch television in a different way than it used to. And the priorities have shifted: in the media world of this generation, the Internet is at the top, only then comes the television.
Results of surveys
Basically, media usage surveys must be considered with caution. As a rule, these are self-reports by respondents who are supposed to roughly estimate how often or how long they use certain media. In addition to the poor memory performance, the results are also distorted by the effects of social desirability: Nobody likes to admit, for example, that he or she sits in front of the TV many hours a day for mere entertainment.
For online media, there is another measurement difficulty: what exactly should be covered by online media usage? Only the active use of traditional websites or also the mobile use of social networks likes Facebook or apps like Snapchat on the smartphone? If the latter is taken into account, then there is hardly any time left for many younger people during the day when they are not online.
In addition, one can increasingly question whether the subdivision into television and Internet from a content perspective is still useful: content from the television program can be viewed via media libraries, streaming services, and video platforms online. And online content, such as B. frequently clicked videos; make it into the regular television program. So, knowing who’s using a particular medium for a long time does not necessarily tell us what the person is consuming.
This is not a short-term outlier but a long-term trend. The advancing cohorts are turning away from television, and they are turning to other media in particular. Their attention is tied up by other offers, especially by social networks. These shifts cannot be explained in such a way that the recipients first turned to the television and then turned away again. Rather, these groups have grown up in a media world in which the position of television was already relativized: For the Digital Natives, Of course, online media comes first, and it will stay that way. These cohorts will not find their way back into a linear television culture as they get older but will develop their own uses based on online media.